Get All Access for $5/mo

Why Pattern-Based Recognition Cannot Drive A Successful Entrepreneur In order to survive and grow in the market, businesses need to adopt a proactive and practical approach that has sufficient room for welcoming yet another change

By Prateek N. Kumar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Science explains pattern-based recognition as a classification of data based on already existing information, extracted from patterns with the help of machine-oriented algorithms. Pressing terms in the definition are "already' and "existing', as they boast stagnation. A successful entrepreneur consistently aims at moving ahead and cannot afford to remain stuck at a specific point for a long time span. With each new dawn, the modern world witnesses transitions with regard to trends, consumer preferences, competitor strategies and several other facets. In order to survive and grow in the market, businesses need to adopt a proactive and practical approach that has sufficient room for welcoming yet another change.

Here are some key avenues that will assist a business owner curb the negative impact of pattern-based recognition, and thereby emerge successful in the long haul.

Also Read: 5 Mind Hacks You Need to Know Before Starting a Business

Say no to a one-dimensional approach

A single dimensional orientation implies going on a loop with an activity, which has yielded maximum results. A structured method of tackling various issues might make things seem organized, whilst giving results. However, one needs to keep in mind that every situation that an organization is faced by cannot be combatted in the same manner. Entrepreneurs need to have an eye for detail and the bandwidth to treat each occurrence as an individual entity. It is always good to learn from the past and use existing knowledge, but one should prevent solely relying on the same.

Read Also: How to Conquer Your Fear of Starting a Business

Dynamic business environment

Everything in and around a business' periphery, which directly or indirectly affects its functioning becomes a part of its environment. Entrepreneurs need to come to terms with the dynamic nature of this environment, and the fact that "change is the only constant'. The eminent future simply promises a transformative shift, making it harder to predict market orientations. Enterprise owners need to step outside set patterns and alter their existing plans depending upon changing trends and disruptions around them. An evolving approach can benefit organizations and help them flourish in every aspect.


Consumer is that king, who always wants more and has a soft corner for newer ideas and products. If an entrepreneur wishes to thrive and succeed, he needs to focus on consistent innovation over stagnation and mere improvisation. Further, one needs to understand that ideas can come from anywhere in the organization, and therefore, there needs to be a free flow of information with open communication channels. Employees should be motivated to share knowledge and innovate, and a constant effort should be made towards offering something new to gain a much-needed competitive edge.

Also Read: Starting a Business: The Idea Phase

Leverage available data

With technological advancements, complex data sets can be analyzed to obtain greater business intelligence and statistical information. This data can be used to improve the customer experience, products and services, logistics, customer segmentation, pricing, customer retention, inventory management and several others. However, entrepreneurs need to ensure that the data doesn't get soiled, to enjoy the benefits of advanced analytics. Further, it needs to be noted that information does not stay valuable for a long time span, which makes it more important for businesses to optimize it by drawing useful matter from the same. Additionally, entrepreneurs should always have a thirst for collecting new data for future reference.

Also Read: 50 Signs You Need to Start Your Own Business

Flexibility and agility

It is of great essence for enterprises and entrepreneurs to have a plan ready in order to achieve their goals. However, these plans should not be stringent plans, and room should be made for modifications arising within the dynamic business environment. Flexibility helps maximise the outcome, minimising losses. Further, agility is a much-needed virtue in the recent times, wherein opportunity presents itself each day, and entrepreneurs with the hunger to leverage each of them have a greater chance at reaching the pinnacle of success.

Prateek N. Kumar

MD &CEO, NeoNiche Integrated Solutions Pvt Ltd & Member of Ascent Foundation

News and Trends

Indigrid Technology and Hour4u Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

News and Trends

Will Nirmala Sitharaman Go Soft on Crypto in Her 2nd Term as FM?

This harsh treatment coupled with India's decision to not yet ban the currency has left many in a fix. So, what does the coming times mean for crypto players in India?

Growth Strategies

Learn business by doing business across the Globe: The next revolution in Entrepreneurship

As the startup ecosystem sees an influx of new entrepreneurs, the question arises: Is our current business education sufficiently equipping students for the entrepreneurial challenges they will face?

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.