Get All Access for $5/mo

Digital Marketing: Where It Is Going And How It Will Change Marketing budget will see a shift of about 70% to digital marketing in the next couple of years.

By Ritu Kochar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The digital world has made us forget the age of billboards and big advertisements that were once painted on walls. The world is getting fast and people do not want to stay behind. It is this reason why digital marketing has evolved so fast and so much in the past years.

Digital marketing has become so important now that companies rely on it for their success. A particular audience is targeted with a particular idea that creates an impact so intense that users find it hard to not fall for it. Empathy plays a huge role here and with technology involved, this collective impact leads to the creation of a brand. Take Paper Boat for instance whose ad campaigns were such a huge success. They reminded people of their childhood, and hence a relation based on an emotion was built that between the firm and consumers.

Speaking on the same Digital Marketing Expert, Harneet Bhalla said, "Right now digital marketing is very important as people's attention is on all these technological gadgets like mobile and laptops. So if customer's attention is there, so should be ours."

This industry is bound to grow with time and will become more personalized as digitization grows. Sharing his thought about the growth of this industry, Bhalla said, "In the coming year, Digital marketing will double its size and might even go 3x or 4x. New startups are really active on this platform as it doesn't take a lot of financial resources. you start a campaign on Facebook. You see the response through comments and likes right away."

Ritu Kochar

Former Staff, Entrepreneur India

Ritu used to work as a Feature writer for Entrepreneur India.
Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.


Academic Excellence Is Not Necessary for Success in Life: Hear from the Founder of this Exciting New Digital Education Platform.

Many educational platforms are emerging these days to help people qualify for various types of entrance examinations. But what about the students who don't want to take the traditional path, the ones who don't rank among the top 10 in the classroom yet still aim high in life?

Growing a Business

We're Great at Wishing and Bad at Making Choices — How Obscure Goals and Narrow Targets Derail Our Success

When we're trying to reach a goal, we lose sight of the fact that we need to make tradeoffs. Goals aren't as simple as a proclamation — they are part of a bigger strategy.


Four Takeaways for the Franchise Industry From My Time at the Republican National Convention

Matt Haller, President and CEO of the IFA, says the stakes are high for franchisors and franchisees in the upcoming presidential election.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.