You can be on Entrepreneur’s cover!

Would You Eat Burger King's Black Cheeseburger? Burger King Japan is rolling out a burger that's treated with bamboo charcoal to give its cheese and buns and unnaturally dark shade.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

You've heard of a Black Angus burger.

Burger King's latest creation isn't that.

The fast-food chain is rolling out a new "Kuro (Black) Burger" in Japan that has black buns, black cheese and a black sauce infused with squid ink, reports Kotaku. Bamboo charcoal is used to give the cheese and buns the unnaturally dark shade.

Related: Denny's Just Capitalized on Apple's Tech Glitch in a Genius Marketing Move

While the black cheese is new, black buns have actually been on the menu at fast-food restaurants in Japan and China for the last few years. Burger King and McDonald's released their first burgers with black buns as limited time offerings in 2012.

Fast-food chains in Asia often test items specific to the region that would turn the stomachs of most American customers. In the past, Kotaku has covered the Japanese roll outs of peculiar menu items such as McDonald's Purple Potato Shake, Pizza Hut's Caramel Marshmallow Pizza and McDonald's Cherry Blossom Burger with pink buns.

What Japanese menu items do you wish you could order at your local fast-food joint? I vote McChurros.

Related: Hello Kitty Bombshell: Kitty Is Not a Cat

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business Solutions

Keep Inspiration in Reach with Nix Color Sensor, Now $60 for One Week Only

Scan any surface and get a detailed report of the color you're looking for.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Woman Was Drowning in Debt Before She Tried 'Cash Stuffing.' Now She's Made The Highly Effective Practice a Full-Time Business.

A Texas woman was $80,000 in debt before she tried a method of budgeting called "cash stuffing." Now, she's not only paid off her debt but turned the budgeting practice into a full-time business to help others save.

Living

Look Sharp with This Gillette Body Razor Set for $15

This Gillette Body Razor comes with nine refill blade cartridges and is on sale for $14.99 (reg. $24) for a limited time only.

Business Solutions

Set Your Team up for Success and Let Them Browse the Internet Faster

With ad blocking, Control D is $35 through April 21.