This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

3 Tricks the Cofounder of Netflix Uses to Make Hard Decisions Easier Marc Randolph knows entrepreneurs often face what feel like impossible or unknowable choices. Here are three methods he uses to cut through the noise, and find the best path forward.

By Marc Randolph

This story appears in the March 2022 issue of Entrepreneur. Subscribe »

Viktor Koen

Everyone makes decisions. But entrepreneurs have an especially challenging time of it because so often we must make decisions based on incomplete, inconclusive, and often contradictory data.

In my four-decade career as an entrepreneur, I have learned a few things about how to make those decisions, including the most important thing of all: Just make a decision. It may sound trite, but it's also just plain true. When so much feels like it's on the line, it's easy to become paralyzed, unable to choose which direction to take. But even a wrong decision is better than no decision because at the very least, by implementing a wrong decision you'll learn a little more about the problem you're trying to solve, making it easier to know which way to go next time.

Related: How to Make Better Decisions

Editor's Pick

Related Topics

Side Hustle

Anyone Can Start a Passive Income Side Hustle For Easy Money — But Only If You Know These 5 Essential Tips First.

The rise of digital automation technology has made starting a passive income side hustle easier and more accessible than ever before.

Side Hustle

He Launched His Creative Side Hustle Out of a Garage. Now It's Worth $225 Million.

Tom Humble, CXO and founder of E.C.D. Automotive Design, followed his passion for custom auto design into big business.

Marketing

Don't Just Babble on LinkedIn — You Need to Carve Out Your Own Niche. Here's Why.

To ultimately unlock the full potential of your LinkedIn experience, you need to establish yourself as a thought leader in a specific niche. This is why (and how).

Business News

This Company Promised to Transform Drive-Thrus With AI — But the Secret Powering Its Tech? Humans.

Presto Automation Inc., one of several major players in AI-ordering tech, has made headlines for using off-site employees in places like the Phillippines.

Living

How to Start a 'Million Dollar' Morning Routine

Restructure your morning with a few simple steps that may help to amplify your energy.

Growing a Business

How an Executive Coach Can Help You Set Better Goals — And Transform Your Business

Ways to enhance your competitive advantage — and psychological wellbeing — with the assistance of a seasoned, results-focused professional.