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3 Ways to Create the Company Culture You Want These methods will help you build a company with good vibes and good people.

By David Port

This story appears in the October 2015 issue of Start Up.

David Fenton
Team builders: KeepSafe CTO Philipp Berner, left, and CEO Zouhair Belkoura.

Successful businesses have learned to look beyond skills to whether prospective employees mesh with their company culture from the start.

As the founder and CEO of KeepSafe, a San Francisco startup with a cloud-based app for storing personal digital files, Zouhair Belkoura is well aware of how difficult it can be for a fledgling venture to attract and retain talent. Which is why he instituted a "test drive" policy for new hires, leaving the door open for them to simply walk away from their new position within a few days, no hard feelings.

Most new hires decide to stick around, but not all. "We just lost two really solid candidates this way," he says.