7 Digital Marketing Strategies for Franchises (Infographic)
Here's how to use the power of search, social media, email and more to increase your visibility.
Opinions expressed by Entrepreneur contributors are their own.
As more and more entrepreneurs open franchises in the U.S, the competition is becoming fiercer. Fortunately, there are plenty of ways to make your franchise stand out and succeed in this crowded market, starting with effective digital marketing strategies.
As Google searches, social media and online reviews become the primary channels where people discover new and small businesses, it is invaluable for a franchise to leverage certain tools such as easily searchable keywords and exposure on other reputable and high-traffic websites. Custom targeting techniques boost effectiveness and reviews, and interactions with consumers leave a lasting impression, whether it's a reply to a Facebook comment or a retweet.
Related: Top 2017 Franchises By the Numbers (Infographic)
For details on these strategies and how consumers respond to them, check out the WebpageFX infographic below, and learn how being strategic online can broaden the reach of your business.
Related video: Why You Should Launch Your Website Before It's Perfect