7 Digital Marketing Strategies for Franchises (Infographic) Here's how to use the power of search, social media, email and more to increase your visibility.

By Emily Conklin

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

PeopleImages | Getty Images

As more and more entrepreneurs open franchises in the U.S, the competition is becoming fiercer. Fortunately, there are plenty of ways to make your franchise stand out and succeed in this crowded market, starting with effective digital marketing strategies.

As Google searches, social media and online reviews become the primary channels where people discover new and small businesses, it is invaluable for a franchise to leverage certain tools such as easily searchable keywords and exposure on other reputable and high-traffic websites. Custom targeting techniques boost effectiveness and reviews, and interactions with consumers leave a lasting impression, whether it's a reply to a Facebook comment or a retweet.

Related: Top 2017 Franchises By the Numbers (Infographic)

For details on these strategies and how consumers respond to them, check out the WebpageFX infographic below, and learn how being strategic online can broaden the reach of your business.

Related video: Why You Should Launch Your Website Before It's Perfect

Emily Conklin

Reporting Intern

Emily Conklin is a reporting intern at Entrepreneur.com. She is currently a sophomore at New York University pursuing a double major in journalism and urban design & architecture studies. 

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