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Be Your Own Trend Spotter

Preparing for the future is easier if you know what's coming.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

When Jeremy Gutsche sees his disparate group of 20,000 trend hunters posting similar observations on his trend-spotting website, he gets excited.

That usually means something's emerging from the chatter. He calls them "clusters of ," and they're the basis for the trend predictions on, which logs about 8 million views per month.

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