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Cardi B's Dentist Told Everyone She Was a 'Dentist to the Stars'... Until She Actually Became One.

Dr. Cartrise Ausin knows a thing or two about what it takes to land celebrity clients.

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This story appears in the January 2022 issue of Entrepreneur. Subscribe »

Cardi B fans everywhere know these lyrics: Got a bag and fixed my teeth, hope you hoes know it ain't cheap. They're from "Bodak Yellow," the rapper's breakout song. But they're also validation for Cardi's , Catrise Austin, whose entrepreneurial ingenuity led her to fix those teeth.

Courtesy of Dr. Catrise Austin

Years ago, as a way to differentiate herself, Austin had the potentially absurd idea of becoming a "dentist to the stars." Then she actually did it, with a client list that also includes DJ Khaled, Busta Rhymes, Common, Toni Braxton, and A$AP Rocky. But . . . how?

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