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Good American Founder Emma Grede Gets Honest With Her Customers The key to good customer service? Frank, honest communication -- even when the truth hurts.

By Stephanie Schomer

This story appears in the December 2018 issue of Entrepreneur. Subscribe »

Courtesy of Good American

When Emma Grede launched size-inclusive fashion brand Good American in 2016 with cofounder Khloe Kardashian, she had an instant hit. Sales topped $1 million on day one. But to build on the momentum, she knew she'd have to continue being honest about the company's products, mistakes and decisions. Over the past two years, Good American has done that -- expanding into new product categories partly by delivering on customers' requests, and by being open about what the company can't deliver, too. Grede urges other founders to adopt a similar transparency: Create a stellar product, and don't BS your customers.

Related: How Sheryl Sandberg Inspired These Fashion Founders to Ditch Their Corporate Jobs and Launch a Startup

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