Good American Founder Emma Grede Gets Honest With Her Customers
The key to good customer service? Frank, honest communication -- even when the truth hurts.
By Stephanie Schomer •
When Emma Grede launched size-inclusive fashion brand Good American in 2016 with cofounder Khloe Kardashian, she had an instant hit. Sales topped $1 million on day one. But to build on the momentum, she knew she'd have to continue being honest about the company's products, mistakes and decisions. Over the past two years, Good American has done that -- expanding into new product categories partly by delivering on customers' requests, and by being open about what the company can't deliver, too. Grede urges other founders to adopt a similar transparency: Create a stellar product, and don't BS your customers.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
