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His Company Is Growing 300 Percent a Year -- Because He Took Jobs He Wasn't Fully Prepared For If you're willing, agile, attuned to the market and ready to learn, there's never a wrong time to change your business plan.

By Joe Keohane

This story appears in the July 2018 issue of Entrepreneur. Subscribe »

Courtesy of Truffl

It was supposed to be a simple job: The legendary Los Angeles-based grocery and liquor delivery company Pink Dot had a solid business, but it had an aging customer base and a raft of competitors, and it wanted new branding as a way to attract younger customers. It hired Raphael Farasat for the job, and at first, he thought it would be straightforward -- a new website, new logo, maybe some odds and ends.

Related: The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

But the job would end up redefining Farasat's career, and that of his company, Truffl. Some jobs have the potential to do that -- so long as an entrepreneur is able to see bigger opportunities, then step up to do whatever needs to be done to meet them.

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