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The 8 Laws of Branding Eight things you need to do to stand out from the pack.

By Brian Tracy

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Brian Tracy breaks down the eight laws of branding.

But first, what is a brand? We all have a general sense of it, but what is an actual definition?

According to Tracy, a brand is "a promise you make and are known for keeping to the person you are asking or trying to influence."

You can make yourself known for keeping your promises -- and thus, building your brand -- by making a distinct promise. What is different about you and your business that other people will remember?

Click play to learn more about building a distinctive brand and Tracy's eight laws.

Related: The 6 Personality Traits You Need to Be a Successful Entrepreneur

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Brian Tracy

Chairman and CEO of Brian Tracy International, Speaker and Author

Brian Tracy is chairman and CEO of Brian Tracy International. He is the leading coach on the topics of leadership, self-esteem, goals and success psychology. Learn more at BrianTracy.com

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