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How to Find New Customers for an Old Product

Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.

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This story appears in the March 2020 issue of Entrepreneur. Subscribe »

Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla.

Businesses can learn a lot about marketing relevancy from . I've worked closely with the bodybuilder turned actor turned governor for nearly 10 years, and I'm continually amazed by the way that, at 72 years old, he can charm a room of aging gym buffs — then post a video on TikTok and have 20 million teenagers laughing.

Federico Gastaldi

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