For Subscribers

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.

learn more about Gwen Moran

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Rep RepairAfter Denise Lones, founder of Bellingham, Wash., real estate marketing company The Lones Group, tried to stop a competitor from using trade dress similar to her trademarked zebra-theme brand, she got an up-close and unwelcome look at the dark side of the internet.

Blogger pals of her well-connected adversary, including one at a major industry website, blasted Lones for being a bully and filing a frivolous lawsuit, often misrepresenting the circumstances, she says. Some posts generated hundreds of angry responses, and anonymous callers began phoning her office, leaving scathing messages. At the low point, one person even decided to inject some personal terror into Lones' life by claiming her daughter had been in a serious car accident.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business Ideas

Every Company Has the Potential to Enter the Space Economy. Here's How.

The space economy is worth nearly $500 billion — why wouldn't you want to get involved if you can? Use these four tips to find out how you can get started.

Management

5 Reasons You're Stuck In the Weeds, Instead of Spending Your Time Strategically

Follow this advice from over 100 top CEOs to become less busy and more successful.