It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
By Amy Cosper Originally published Mar 24, 2015
Opinions expressed by Entrepreneur contributors are their own.
How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding?
Branding is more than a logo. It's more than a website. It's more than a business card. It's more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.
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