For Subscribers

It's Not You, It's Your Story: Why Branding Matters

Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.

learn more about Amy Cosper

By Amy Cosper Originally published Mar 24, 2015

Julia Vandenoever
Amy Cosper

Opinions expressed by Entrepreneur contributors are their own.

How can I become a great brand? How can I make this brand sustainable? What will bring value to my brand? Just what is my story, and how do I tell it? And, my favorite question and the most important by far: What the hell is branding?

Branding is more than a logo. It's more than a website. It's more than a business card. It's more than the colors and typefaces you choose to represent your company. Your brand is your voice in the marketplace, and it is your proposition for disruption. It is your opportunity to create something with lasting impact. It is how you tell your story, and it is absolutely key to your success and your survival.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

  • Exclusive content from our network of today’s leading CEOs and business strategists
  • Receive our flagship Entrepreneur Magazine - free!
  • No more ads, and get access to the Entrepreneur+ homepage
  • Free E-books written by our staff and other industry thought leaders

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Branding

3 Steps to Building a Brand That Resonates in a Crowded Industry

Here are three key steps to building a brand that stands out.

Business News

A 6-Year-Old Ordered Almost $1,000 Worth Of Grubhub — And Tipped 25% on Each Order

Mason Stonehouse of Chesterfield, Michigan, grabbed his dad's phone and treated himself to chicken sandwiches, ice cream, and more.

Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.

Money & Finance

Americans Are Underprepared for Retirement. Here's How Small Businesses Can Help Close the Savings Gap.

Half of the American workforce doesn't have access to an employer-sponsored retirement program, yet we are 15 times more likely to save for retirement if we can do so at work — and small businesses can help. Here's how.