Subscribe for 50% off

Make That Bold Move Now -- and Avoid Looking Back With Regret

Entrepreneurs live to push boundaries, but fear can cause us to second-guess our gut. Don't. Act now.

This story appears in the November 2018 issue of Entrepreneur. Subscribe »

Get a bunch of people in advertising together, and they'll complain about the same thing: Their clients are wimps. The clients keep saying they want innovative ideas -- they want to do something big and bold, something nobody else does. So the ad folks dream up a ton of ambitious stuff. The client reviews it and winces. Not what they're looking for, they say. And they steer the ad firm toward a campaign that's safe and timid and very, very familiar.

Nigel Parry

Related: Stop Planning and Take Action

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks