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Make That Bold Move Now -- and Avoid Looking Back With Regret

Entrepreneurs live to push boundaries, but fear can cause us to second-guess our gut. Don't. Act now.

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This story appears in the November 2018 issue of Entrepreneur. Subscribe »

Get a bunch of people in advertising together, and they'll complain about the same thing: Their clients are wimps. The clients keep saying they want innovative ideas -- they want to do something big and bold, something nobody else does. So the ad folks dream up a ton of ambitious stuff. The client reviews it and winces. Not what they're looking for, they say. And they steer the ad firm toward a campaign that's safe and timid and very, very familiar.

Nigel Parry

Related: Stop Planning and Take Action

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