New LinkedIn Services Offer Networking Options for Small Businesses Consider trying out LinkedIn's new features for your business.
By Gwen Moran •
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LinkedIn recently added helpful new social networking features for small businesses. Here's what you need to know.
Company Pages: Launched in November 2010, Company Pages give businesses a space to upload information and product photos, and to showcase recommendations and endorsements. Think of it as a graphic-rich brag sheet you can use to fill your connections in on business announcements, endorsements and other information, and where they can share their experiences with your brand.
Enhanced text advertising service: Interested in reaching a segment of LinkedIn's audience? LinkedIn Ads emerged from beta in January with new features that allow you to target text ads by exact job title, company name or LinkedIn group, in addition to the previously available criteria of geography, job function, industry, company size, seniority, age and gender. According to LinkedIn spokesperson Krista Canfield, reported click-through rates are as much as three to four times higher when the new targeting tools are used.
