Ready for Google Video?
Video advertising has gone live on Google. Is it right for you?
With online video advertising building momentum among marketers, Google has gotten in the game with the introduction in May of click-to-play video advertising in the U.S., Canada and Japan.
"Publishers know that video ads are treated like content by users, and users enjoy interacting with video ads," says Gokul Rajaram, director of product management for Google AdSense. Ads are user-initiated and are priced on either a pay-per-click basis or on the level of website traffic. Advertisers can control where ads are shown by targeting with keywords or selecting sites that accept Google advertising. Ad campaigns vary in cost, but Rajaram estimates that $5 can get an advertiser about 5,000 impressions.
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