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Take Your Tag Line from Drab to Fab

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This story appears in the March 2009 issue of Entrepreneur. Subscribe »

Fly the friendly skies." "We try harder." "Don't leave home without it." That little plug after your company name or logo can give your customers more clarity about your and a fast-pitch sell in just a few short words. And there's no doubt a new tag line can give your brand a boost.

If you're an established with a tag line that's a bit tired, there's hope for you yet, says Allen Weiss, founder and CEO of MarketingProfs.com, an online know-how resource with approximately 320,000 subscribers. Weiss and his team recently went through a tag line of their own for the website (the new line is "Smart thinking. Pass it on"). Here are a few tips he shares from the process:

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