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The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It. Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.

By Jason Feifer

This story appears in the March 2023 issue of Entrepreneur. Subscribe »

Wilde's old branding (right) wouldn't sell. The new branding made all the difference.
Image Credit: Courtesy of Wilde Brands