Use Your Words Put Google AdWords to work, and watch the customers--and sales--click in.
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An intersection of interests in athletics, Eastern culture and tea led Arthur Ebeling to his business idea. Just two years after launching Eastern Isles Teas and Tonics (easternisles.com) in Martinsburg, West Virginia, Ebeling, 24, and pal Eric Stevenson, 25, will crack the million-dollar sales mark in 2008. The founders credit that growth primarily to Google AdWords. "Once we had our website up and running, we knew we had to concentrate on search engine marketing," says Ebeling. "We knew that Google accounts for [a large volume] of web traffic so we [started] there."
As a result of spending only about $40 over the course of a few months, the site received more than 100,000 views, primarily from AdWords. The duo experimented with word combinations, keeping the messages that worked best and ditching those that didn't. Now, with a combination of social network marketing through blogs, Facebook and MySpace, Ebeling says the site gets about 30,000 hits a month and sells to approximately 30 percent of the customers who visit AdWords.