Want to Increase Sales? Don't Buy Ads.
You can buy marketing, sales or attention, but product-market fit should always take center stage.

By Adam Bornstein •

Opinions expressed by Entrepreneur contributors are their own.
"I want to increase my sales. Does that mean I need to buy ads?" — Edward, St. Louis
Sure, you can buy sales. That's what paid media is — it gives you access to a large audience and helps you test your messaging. But there's a downside to it. Paid media can trick people into conflating sales with demand. It can also make entrepreneurs with smaller budgets feel like they have no shot at truly connecting with their audience.
I'm here to tell you that's not the case. You can buy your way into sales, but you can't buy your way into product-market fit — and that is the thing you should be most focused on.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve