Web Startup Helps Track Customer Reviews Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.

Before he could get to the business of managing his company's six hotels each day, Gregory E. Alden used to spend more than an hour checking out customer feedback on Yelp, TripAdvisor, Expedia, Booking and other websites. Alden, CEO of Menlo Park, Calif.-based Woodside Hotels, knows how important reviews are to consumers when it comes to booking hotel stays--a few negative reports could knock his properties out of the coveted first- or second-place ranking they hold in their respective markets.

"It's a constant battle on our end to build awareness among our people," Alden says. "We tell them, 'Check Trip-Advisor. Check Yelp. You've got to be doing this multiple times a day.'"

When Alden got wind of Revinate, his life got a lot easier. The service aggregates what people are saying about a property across multiple sites and delivers those comments in one easy-to-use dashboard. After Alden signed on, his time spent monitoring reviews dropped to just a few minutes each day.