What Entrepreneur's Editor-in-Chief Looks For When Assigning Stories
It's not about you.

By Jason Feifer •

Recently, a CEO was venting to me about how he routinely pitches his business to reporters, but nobody writes about him. So I told him the five words that, harsh as they are, all entrepreneurs need to hear: Sometimes you're not the story.
But good news: You could be part of the story.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders