Entrepreneur Plus - Short White
For Subscribers

What to Do When Your Product Goes From Beloved to Hated on Amazon Think Board got trashed in Amazon reviews, and it was the best thing to ever happen to the company.

By Jason Feifer

This story appears in the October 2017 issue of Entrepreneur. Subscribe »

Courtesy of Think Board

Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur's editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes.

Hanson Grant was sitting in his dorm room at Babson College, trying to figure out how to write on the walls. "I couldn't drill holes to set up a whiteboard, and I couldn't paint my walls with dry-erase paint," he says. "So I thought, What if I could peel and stick a whiteboard on the wall?" That led him to develop a film that affixes to surfaces, turning almost anything, even his desk or closet, into a dry-erase board. He raised $10,100 on Kickstarter. A local NBC news story brought in 200 orders overnight through a website he set up. USA Today, the Today show, and others followed, fueling growth.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Money & Finance

What Are The Safest Investment Options for Earning a Good Return Over Time? A Financial Expert Explains.

In times of financial uncertainty, these options can provide a safe and reliable way to invest your money.

Business News

Opening a New McDonald's Franchise Will Be More Expensive in 2024

Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.

Business News

Is Your Relationship With Your Work at a Breaking Point? You're Not Alone, Survey Finds

In a new survey by HP, 83% of unhappy workers said they are willing to earn less to be happier at their job.

Business News

Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands

These 10 executives work at big companies, overseeing programs that help small business. Here's the advice they wish all small business owners were getting.

Leadership

This Leadership Style Is Redefining Success in the Modern Business World

Adopting this leadership style takes continuous growth but leads to remarkable success, both financially and qualitatively, enriching our world.