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Hanson Could Have Disappeared. Here's Why They Didn't. The blond-haired music makers have some serious business skills in their repertoire.

By Jason Feifer

This story appears in the February 2016 issue of Entrepreneur. Subscribe »

Bobby Fisher
The Brothers Hanson (from left to right: Isaac, Taylor and Zac) are off to their next meeting.

Hanson could have been a one-hit wonder. (Remember "MmmBop"?) But rather than quit after their star fell, they took full control of their brand. Now they're music makers, festival organizers, beer brewers and marketing masters -- and still have legions of fans.

How'd they do it? Check out our Q&A with the busy blond-haired brothers.

"MmmBop" was an international hit. But then your major record-label deal started falling apart. Was that when you realized that to have a long career, you needed to be entrepreneurs as well as artists?

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