Entrepreneur Plus - Short White
For Subscribers

Hanson Could Have Disappeared. Here's Why They Didn't. The blond-haired music makers have some serious business skills in their repertoire.

By Jason Feifer

This story appears in the February 2016 issue of Entrepreneur. Subscribe »

Bobby Fisher
The Brothers Hanson (from left to right: Isaac, Taylor and Zac) are off to their next meeting.

Hanson could have been a one-hit wonder. (Remember "MmmBop"?) But rather than quit after their star fell, they took full control of their brand. Now they're music makers, festival organizers, beer brewers and marketing masters -- and still have legions of fans.

How'd they do it? Check out our Q&A with the busy blond-haired brothers.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Amazon Is Hiring 250,000 Workers Ahead of the Holidays, With Some Making Up to $28 an Hour. Here Are the Roles It's Filling.

The call for new hires includes a mix of full-time, part-time and seasonal employees, reflecting the company's need for a substantial labor force during the busy holiday period.

Business News

Man Caught Stealing $9,000 Worth of Gas from Gas Station As Fuel Prices Skyrocket

The Orlando, Florida man was caught stealing from three different Wawa locations.

Business Process

This Illegal Practice is Strangling Hospitality Businesses — Here are 9 Things to Do About It

From fresh ingredients to financial integrity, here's how to ensure your business isn't short-changed.