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How a Subscription-Box Founder Is Using Data to Survive -- and Thrive With Rockets of Awesome, Rachel Blumenthal has built a data-driven supply chain to make her business faster and smarter.

By Stephanie Schomer •

Courtesy Rockets of Awesome

Kids are picky and grow constantly. As a parent of two, Rachel Blumenthal knows that well. "Every season, my kids had outgrown the previous season's clothes, and I was replacing complete wardrobes," she says. "It was time-consuming and expensive and, frankly, not much fun."

Related: How 5 Entrepreneurs With Household Names Turned Failing Businesses Into Successes

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