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How This Company Went From $10,000 in the Bank to a Baby-Care Empire Sold in 30,000 Stores Fridababy became a baby-care juggernaut by first importing products to the U.S. that new mothers didn't know they needed.

By Joe Keohane

This story appears in the May 2018 issue of Entrepreneur. Subscribe »

Jeff Olson

Chelsea Hirschhorn was in a bind. Her infant-products company, Frida­baby, was profitable. But if it was going to grow, she needed more products. The problem was, she had no design experience, no R&D staff, no money and no time.

Like we said: a bind.

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