Entrepreneur Plus - Short White
For Subscribers

How to Earn Customers' Trust Your approach to winning new business says a lot about your operation.

By Jason Feifer Originally published

Nigel Parry

As we produced this issue of Entrepreneur, an annoying thing happened: I arrived at work to find my office door closed and locked. Blame the overnight cleaning crew? I don't know — but I never lock my door and don't even have a key, so this was a problem. My colleagues valiantly tried to break in, but it turns out that editors make for bad burglars. Ultimately, I had to find a different way to unlock the door…and in the process, I learned an important lesson about unlocking customers' trust, too.

But first, picture it: There's me, standing around like a doofus, locked out of my own office. At a loss for what to do, I went to Yelp, found a bunch of locksmiths, and emailed them to explain the problem and ask for quotes. Four replied quickly.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Marketing

3 Automated Lead Generation Strategies To Implement In Your Sales Process

Outbound sales is crucial for all growing companies. Here are three proven strategies to ensure our calendars are always full.

Growing a Business

In a Downturn, It's Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Visibility has proven to be tied to making more money and being more successful. I've been asked by many founders how they can generate visibility successfully and quickly, so here are my tips.

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

Instagram Is Reportedly Working on an AI Chatbot With Dozens of Personality Options

A leaked tweet revealed a screenshot of the alleged feature, stating the chatbot will be able to "answer questions and give advice."

Business News

You May Have Fewer Options to Wade in the Water This Summer as Thousands of Lifeguard Chairs Are Left Unoccupied

A national lifeguard shortage has been on the rise since the COVID-19 pandemic.