For Subscribers

If You're Not Looking at These 3 Things, You're Not Optimizing Sales

Although sales has traditionally been a face-to-face exchange, technology and data allow sales teams to make better decisions in a post-pandemic reality.

learn more about Mark Thacker

By Mark Thacker

Opinions expressed by Entrepreneur contributors are their own.

Sales has always been a face-to-face game. Even though technology has streamlined the prospecting stage for sales teams, the goal is to get a strong prospect face-to-face with a salesperson who can close the deal.

The pandemic sparked a paradigm shift. Suddenly, in-person meetings were impossible. Salespeople who had relied on their personal skills to woo prospects and build rapport had to switch gears quickly. The plot twist? It worked. Now that nearly all sales take place online, many people seem to prefer it. A McKinsey & Company report found that 70 percent of buyers prefer virtual interactions, and salespeople appreciate the added efficiency.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

  • Exclusive content from our network of today’s leading CEOs and business strategists
  • Receive our flagship Entrepreneur Magazine - free!
  • No more ads, and get access to the Entrepreneur+ homepage
  • Free E-books written by our staff and other industry thought leaders

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Travel

6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.

Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.

Business News

Amazon Driver Donates $10,000 to Charity After Being One of the Most 'Thanked' Drivers

Greylon Anthony was one of the most popular drivers in Amazon's 'Alexa, Thank My Driver' Program.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Business News

TikTok Influencer Reveals She Makes $350,000 a Month on OnlyFans. 'Absolutely Unreal.'

When Tara Lynn promoted her OnlyFans page on TikTok, she saw her income more than double.