For Subscribers

Innovation Gave This Yoga Company the Momentum it Needed

Meet the team that invented the yoga wheel and learn how they're keeping their idea fresh.

learn more about Michelle Goodman

By Michelle Goodman

Fabio Filippi
Back to work: The Dharma Yoga Wheel was just the start.

Opinions expressed by Entrepreneur contributors are their own.

During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they'd raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players.

But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

A 4-Day Workweek Could Be a Reality in the U.S., Research Reveals — Here's What Might Move the Needle

Most U.S. managers already support a four-day workweek, according to data from Robert Half.

Leadership

This Matchmaker Won't Apologize for Her $50,000 Minimum — Here's the Secret Weapon She Uses to Play Cupid

Barbie Adler founded Selective Search, a luxury matchmaking firm, in 2000 — and has brought together nearly 4,000 happy couples since.

Starting a Business

3 Things I Learned in the First 3 Months of Starting My Company

Starting a new business comes with financial, technical and employee-related hurdles that one may not think to plan for ahead of time.

Marketing

How This Podcaster Gets 10 Million Downloads A Month

Jordan Harbinger built a massive podcast audience. Here's what he did, and what other podcasters are overlooking.