Innovation Gave This Yoga Company the Momentum it Needed
Meet the team that invented the yoga wheel and learn how they're keeping their idea fresh.
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During summer 2014, New York City yoga studio owners Raquel Vamos and Dov Vargas created a rudimentary website for $35 to sell a plastic wheel they invented to help with deep back stretches. At most, they expected to get a few dozen orders for the $99 yoga prop from friends and students. But after a few months, they were selling up to 100 Dharma Yoga Wheels a day. After a year, they'd raked in $1.3 million and garnered Instagram raves from popstress Britney Spears and a number of NFL players.
But the couple knew this was hardly cause to rest on their laurels. They understood that one product does not make a thriving company. So Vamos quit her full-time nursing job and threw herself into the business. The team then hired a seasoned marketer to help keep the company in the spotlight, and got to work creating various yoga wheel upgrades and spin-offs, including an international yoga-teacher-training program based on their invention.
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