Sweet Charity: A Nonprofit Success Story Making honey becomes a big business for teenage sisters -- and a big benefit for cancer research.
By Gwen Moran Edited by Frances Dodds
Opinions expressed by Entrepreneur contributors are their own.
Hives for Lives honey sold: 60,000 jars
Number of volunteers: 50
Average age: 15
Amount donated so far: $170,000
When their grandfather died of esophageal cancer in 2003, sisters Molly and Carly Houlahan wanted to do something significant that would both honor his memory and help fund the search for a cancer cure.
"He was our best friend and role model," Molly says. "It was the first time we had lost someone, and you recognize how precious life is."
So Molly, now 18, and Carly, 16, put a family hobby to work and formed Hives for Lives. The Devon, Penn.-based company harvests, filters, bottles, labels and sells its own honey, and all profits are donated to fund cancer research.
At first, the duo sold at crafts fairs and horse shows. But eventually, they expanded to local bakeries and kitchen stores and added beeswax candles to their product line. Soon the local Whole Foods asked them to sell at the store's Sunday farmer's market. Their products ended up on the shelves of one Whole Foods store after another until Hives for Lives could be found across nine of the company's 11 U.S. market regions. They also take orders for all their products on their website, hivesforlives.com.
As business exploded, Hives for Lives still had only 23 beehives and was having trouble keeping up with demand. That's when the Houlahans brought in the big guns and partnered with market leader Dutch Gold Honey in Lancaster, Penn. Hives for Lives now supplements its own local honey sources with honey purchased from Dutch Gold and sells its 12-ounce jars for about $7 apiece.
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