For Subscribers

This Swim School's Model Makes Life Easy for Franchisees

Matt Lane and Paul Gerrard tested the waters before franchising SafeSplash, and it's been making waves ever since.

By David Port

Safesplash Swim School
Pool boy: SafeSplash Swim School cofounder Matt Lane.

Opinions expressed by Entrepreneur contributors are their own.

The more Matt Lane and Paul Gerrard mulled over how to reinvent the franchise business concept, the clearer it became to the two former HP execs that the systems that had seen success in the tech world could be applied to franchising. The duo launched SafeSplash Swim School in Colorado in 2005 but only started franchising it in 2014 after they proved to themselves that their business model could be replicated nationwide.

"We challenged ourselves to try to find analogies, ideas that work in other industries to bring into our model," Lane says. The amalgamation gelled into a highly successful franchise model (ranked No. 54 on Entrepreneur's 2016 list of fastest-growing franchises), with 86 U.S. locations, contracts to open another 59 and a deal with Sports World -- Mexico's largest operator of fitness facilities -- to launch 40 schools south of the border starting this year.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:

  • Exclusive content from our network of today’s leading CEOs and business strategists
  • Receive our flagship Entrepreneur Magazine - free!
  • No more ads, and get access to the Entrepreneur+ homepage
  • Free E-books written by our staff and other industry thought leaders

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.