Why Short-Term Goals Lead to Long-Term Rewards In 2021 goal-setting may seem trickier than ever, but it may be more important than ever, too.

This year, the travel industry experienced turbulence unlike ever before. With the onset of the Covid-19 pandemic, international mobility hit record lows, leaving many wanderlusts abruptly stationary. While recent research shows that our appetites for travel have bounced back, our booking windows are smaller than ever — meaning we're solidifying our plans just before leaving. Should anyone be surprised?

It's tricky to make long-term plans when the world seems so unpredictable. The same is true of setting goals. With all of the uncertainty, it can feel overambitious, futile even, to set far-reaching objectives — kind of like paying for a vacation we're not sure we can take.

But for entrepreneurs, goal-setting is as important as ever. As authors Dorie Clark and Patricia Carl explain in Harvard Business Review: