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6 Ways to Know an Investor Is the Right Fit for Your Company Finding someone to support your business is about more than facts and figures on a term sheet.

By Entrepreneur Staff

This story appears in the November 2017 issue of Entrepreneur. Subscribe »

Andrea Ucini

Landing funding is one thing -- and deciding whether an investor is actually right for your brand is another. When it comes to finding an investor that is the right fit there are a number of things to keep in mind, including communication, reputation and commitment. To learn if an investor is right for your business, here are six tips from entrepreneurs themselves.

1. You don't hate them.

"I ask myself what I call "the airport question.' I imagine I'm stranded at the airport and my flight is delayed by three hours. If I saw this investor in the airport, would I walk right up to them and say, "Great, we get to spend some time together!' or would I turn away and hope they didn't notice me? If I can't emphatically say it's the former, they aren't the right fit." -- Patrick Quinlan, CEO, Convercent

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