Tracy Stapp Herold
Entrepreneur Staff
Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.
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Editor's Pick
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Daniel Lubetzky Took Kind Snacks From Idea to $5 Billion. Here's His Best Advice for Anyone Who Wants to Start a Business.
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I Learned the Secret to Unstoppable Resilience at a Young Age — Here's How I Use It as an Entrepreneur
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Introvert Warren Buffett Was 'Terrified' of Public Speaking. Here's the Secret That Helps Him Address 40,000 People at the Berkshire Hathaway Annual Meeting.
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11 Side Hustles That Take Less Than an Hour Per Day
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McDonald's Is Launching the Highly Anticipated Chicken Big Mac in the U.S. — Here's When
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Most People Overlook This Social Trick to Make Others Like You: 'It Requires Little Talent and Adds so Much Value'
Starting a Business
She Started a Business With $300 After Getting Laid Off. It Made $300,000 in Year 1 and Became a Multimillion-Dollar Company.
Bobbie Racette wanted to revamp the virtual assistance space — and provide job opportunities for underrepresented communities at the same time.
Business News
Can Anyone Beat Microsoft at AI? The CEO of Salesforce Thinks His Company Can.
Salesforce CEO Marc Benioff calls Copilot "the new Microsoft Clippy."
Franchise
McDonald's Launched a Happy Meal for the 30th Anniversary of a Classic '90s Sitcom — But There's a Catch
The promotion is only available in one country, so fans elsewhere are turning to resale platforms like eBay to buy the collectible toys.
Business Ideas
63 Small Business Ideas to Start in 2024
We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.
Business News
'Not Yet Fully Autonomous': Tesla's Optimus Robots Stole the Show — But Were They Actually Controlled By Humans?
Musk said the $20,000 to $30,000 robot could perform household tasks like mowing lawns and putting away groceries.
Leadership
He Raced at 330 MPH Before Taking Over the Family Business — Here's What Being in the Driver's Seat Taught Him About Leadership
Morgan Lucas, former professional drag racer, talks about getting behind the wheel of Lucas Oil as its new CEO.
