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6 Ways to Get the Most Out of Your Content

Here is how to empower every piece of content you create.

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy.

5 Ways Brands Are Using Tumblr to Stand Out

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.

5 Ways Content Can Make Your Brand a Thought Leader

Here are a few tips on how a company can command thought leadership through content while also ensuring their brand remains top of mind.

How Your Brand Can Host a Celebrity Takeover on Social Media

Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.

The 5 Things Your Customers Won't Admit About Your Customer Experience

From first contact and customer onboarding to long-term retention, there are plenty of potential fail points to a good customer experience strategy.

How Content Marketers Should Approach the Wearable Market

When it comes to adoption and content strategy, there are three schools of thought.

10 Data Tools Every Marketer Needs to Be Using

The Internet may be flooded with data tools of every size and shape but they aren't all created equally.

5 Big Ways to Make Your Micro-Video Stand Out

Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.

3 Facebook Hacks to Help With Organic Reach

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.

For Native Advertising, The Best Is Yet to Come

After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.

How Marketers Should Approach the New Twitter

Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.

The 7 Biggest Mistakes Made When Creating Charts

Charts are undeniably powerful tools for communication but with great power comes great responsibility.

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out