20 Ways to Make Money as a Social Media Influencer We're at the beginning of the "creator economy." Here are 20 strategies to help you capitalize and grow your career as a content creator.
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Many people think we're at the peak of the "creator economy," pointing to supply saturation, overvalued tech startups and creator burnout as their central arguments. But I think we're at the beginning. After building a technical product that has facilitated thousands of influencer marketing activations, I can assure you that technology has a long way to go to help existing and aspiring creators achieve their financial goals.
One-third of kids between the ages of 8 and 12 aspire to be either a vlogger or a Youtuber. Kids are no longer aspiring to be doctors, lawyers, engineers; many kids want to become creators on social media. Social media exposure seems to be influencing kids' future career aspirations.
Pair that with the facts that Youtube made $15 billion last year, with nearly half of that going to content creators. Youtube is the social content forerunner; whenever there is economic opportunity, creators will go. It's no surprise that Tiktok unveiled a $200 million fund for creators and Instagram is going to start sharing revenue with creators on IGTV. That said, Instagram has a long way to go given that they made $20 billion in revenue last year and barely shared any with creators.