For Subscribers

Clubhouse is Creating the New Social Media Influencer Clubhouse is creating a new kind of star. Meet one of the biggest: Swan Sit.

By Adam Soccolich

This story appears in the April 2021 issue of Entrepreneur. Subscribe »

Courtesy of Swan Sit

Because Clubhouse operates unlike other social channels, it rewards different kinds of actions — and creates new kinds of stars. Swan Sit personifies that. She's a board director of three companies (Edgewell, NovaBay, and Far Niente), and she never yearned to be internet famous…but by being active and thoughtful on Clubhouse, she has accrued more than two million followers. "I do this because it feels good," she says, "and it helps people."

What enabled her success? Time. First, she devotes a lot of it to the platform. "I replaced TV and podcasts with Clubhouse," she says. Second, she never rambles when she speaks. "I am very choiceful with my words. It's no more than three to five sentences. Because if you're in a room with 500 people and you say something smart and concise, you may get 300 people following you at the same time."

In turn, she's found that Clubhouse appearances translate into real-world business. People have offered her jobs, a potential board seat, and five-figure speaking gigs. A billionaire asked her to consult — and said to name her price. "That's nuts!" she says with a laugh. "This is Clubhouse!"

Related: 7 Creative Ways to Boost Your Social Media Strategy

Adam Soccolich

I cover business strategy, technology, and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.

Business News

Nissan Is Doubling Its Initial Layoff Announcement, Cutting 20,000 Jobs: 'A Wake-Up Call'

The automaker is dealing with slowing sales and a recent failed merger with Honda.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.