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How Much Should You Spend on Social Media Marketing?

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.

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This story appears in the July 2019 issue of Entrepreneur. Subscribe »

Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? -- John L., Houston

Social media has created a beautiful opportunity for entrepreneurs: It's never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it's going to cost a lot.

Federico Gastaldi

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