Taco Bell vs. Old Spice
Sometimes one line can tell you more about a brand's personality than a commercial or press release ever could. A brief Twitter exchange in July between Old Spice, which is known for its tweets ribbing other brands, and Taco Bell conveyed the irreverent attitudes of both. When @OldSpice asked @TacoBell, "Why is it that 'fire sauce' isn't made with any real fire? Seems like false advertising," Taco Bell shot back, "Is your deodorant made with really old spices?"
It's the type of humor that hits at both companies' 18- to 34-year-old male demographic, and the Twitter snark-a-thon that ensued was a hilarious win for all. (Although @OldSpice probably came out of the exchange victorious, ending the brief conversation by tweeting, "Depends. Do you consider volcanoes, tanks and freedom to be spices?")