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What to Do When You Fail to Live Up to Your Own Expectations My product launch was a failure. But here's why that became a good thing.

By Jason Feifer Edited by Frances Dodds

This story appears in the January 2024 issue of Entrepreneur. Subscribe »

You want success. So why won't it just come...easier?

Haven't you put in the work? The time? The agony? I'll be honest: This subject is raw for me. My recent product launch flopped, and I was crushed. Then I found something to pick myself back up. I want to give that to you today.

Because here's the thing: You will fail at something this year. It's a certainty. Failure comes for us all. But we will only be measured by how we respond.

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