The Executive Selection: Adidas

The collection offers an updated take on the original Stan Smith Milencon court sneaker, as well as a newly transformed Stan Smith Relasted sneaker.

News and Trends

Fashion's Foray Into Metaverse

Entering the Metaverse does not require a rule of thumb. There are multiple ways of entering space, such as launching NFTs, time capsules, establishing a virtual space, and releasing skins and apparel for users


Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.

If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.

Celebrity Entrepreneurs

Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company's Failed Response.

Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.

Business News

'Had to Cut Ties': Kanye West Breaks Silence on Adidas, Ye-Related Brands Fallout as Rapper Loses Billionaire Status

Kim Kardashian, Balenciaga, and Conde Nast's Anna Wintour have all released statements condemning the rhetoric.


Kanye West ya no es multimillonario; pierde fortuna por rompimiento con Adidas

El rapero Kanye West lanzó un reto a Adidas y aseguró que él podía realizar comentarios antisemitas y que la marca no podía hacer nada.

Business News

Adidas Just Broke The Internet With NSFW Nude Ad: 'Normalize the Human Body'

The brand's latest social media campaign is causing quite a stir.


Adidas acaba de romper Internet con un anuncio desnudo NSFW: 'Normalizar el cuerpo humano'

La última campaña de la marca en las redes sociales está causando un gran revuelo.

Business News

Adidas' First NFT Drop Rakes in More Than $22 Million

All 30,000 of Adidas' NFTs were minted within hours, but there were some technical hiccups along the way.


La primera gota de NFT de Adidas recauda más de 22 millones de dólares

Los 30.000 NFT de Adidas se acuñaron en cuestión de horas, pero hubo algunos contratiempos técnicos en el camino.


Why Franchisees Should Stay Away From Brands With Stubborn Policies

Nijhawan Group has been a leading retail player with tie-ups with brands like Adidas, Benetton, Nautica and Levi's. The company consolidated its retail business to make the business sustainable.


Puma's Self-lacing Shoe & Smart Watch Are Perfect Example of Tech Innovation

A shoe which ties itself and a watch partnered with Fossil, could things get any better?


The Story and Meaning of #7 Iconic Logos

Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values

Business News

Nab an Adidas 3D-Printed Sneaker This Fall

The company's first production shoe with a 3D-printed design uses a technology that was originally conceived in the 1980s for rear-projection TVs.