Adidas Expands Its Metaverse With Chapter 1 Of ALTS Collection Holders will now be able to burn their existing Into The Metaverse NFTs to receive new ones from the ALTS collection. This collection marks the third and final phase of Into The Metaverse.

By Paromita Gupta

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Adidas

The global shoe and apparel giant Adidas announced the expansion of the non-fungible token ecosystem with the release of ALTS by Adidas Collection. The collection follows the German shoemaker's Into The Metaverse, a December 2021 collection of 30,000 digital collectibles done in association with PUNKS Comic and Bored Ape Yacht Club.

The ALT collection will have your characters or avatar partake in an interactive storyline where eight ALT(er) ego traits related to sports or lifestyle namely Strikes, Sprints, Hoops, Thrills, Amps, Soles, Decos, and Drips occupy rooms at the Rift Valley Motel, where once you enter, "you will leave a whole new person."

Shared on Twitter by @indigo_herz, the official studio account of Adidas, and later reposted by Adidas, the post called the expansion "Chapter 1: ALT[er] Ego starts now."

Owning an NFT of the collection will be the first step towards your 'ALTS by Adidas identity, where the final chapter will give you a unique PFP having countless traits and a rarity rank. Holders will now be able to burn their existing Into The Metaverse NFTs to receive new ones from the ALTS collection. Users will have to just bear the processing fee of the transaction, popularly referred to as the 'gas fee'.

This collection marks the third and final phase of Into The Metaverse. "Embarking on a new era in the Adidas web3 journey, we are reaching the third and final phase of Into The Metaverse with ALTS by Adidas: your identity and PFP — an interactive storyline which will culminate with the reveal. Chapter 1 of this new adventure begins in April 2023 with further utility and enhanced holder benefits rolled out over the following months," reads the ALTS by Adidas collection on OpenSea.

At the time of writing this, the collection consisted of 16,031 digital collectibles, with a floor price of 0.788 ETH and a trading volume of 390 ETH. The ownership number is 9,030, with 56 per cent being unique owners.

Paromita Gupta

Entrepreneur Staff

Freelancer

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Side Hustle

How to Build Endless Passive Income With This Simple Online Hustle

Autopilot stores aren't just income streams. They are passports to freedom, flexibility and finally working and living on your own terms.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

Aavishkaar Foundation and Next Bharat Ventures Join Hands to Empower Grassroots Entrepreneurs

The initiative aims to develop a strong pipeline of ventures that address local challenges in sectors such as agriculture, rural supply chains, financial inclusion, and waste management.

Science & Technology

Your AI Initiatives Will Fail If You Don't Address This Crucial Component First

The agentic era demands infrastructure transformation. Here's why your AI initiatives are doomed without it.

Science & Technology

Why the Future of Business Runs on Invisible AI Infrastructure

AI is no longer just a tool for automation — it's becoming the quiet architecture behind how modern businesses work.

Side Hustle

This 29-Year-Old's Side Hustle Brought People 'to the Dark Green Side.' It Made $10,000 Within 2 Days and Sees 6 Figures a Month.

Nikki Seaman began work on her business when the pandemic led to grocery store shutdowns.