'Brand Equity' Is an Intangible That's Worth Real Money
The resurrection of Arthur Andersen as a brand name is a compelling example of the enduring value of a company's reputation.
From American Express to eBay, Businesses Cheer Arizona's Vetoing of Anti-Gay Bill
Arizona Governor Jan Brewer vetoed a law that would have given business owners the right to refuse service to customers because of religious beliefs.
Report: The Fancy Getting $53 Million From American Express and Will Smith
Credit card company American Express and actor Will Smith are apparently sinking $53 million into online retail service The Fancy.