Authenticity

This Is Why You Should Have That Verifying Blue Checkmark on Your Social-Media Accounts

Social-media verification is more accessible than ever before, and it can work wonders for your business or personal brand.

Kevin Leyes

Are You Coming Across as Authentic?

If not, it could really be hurting your business. Here's how to figure out if other people find you authentic, and what to do about it if they don't.

Divya Parekh

Why Storytelling Is a Skill that Every Entrepreneur Should Practice

In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.

Simon Moser

Lessons From a Viral LinkedIn Post: Authenticity Is More Important Than Ever

Sharing a bit of vulnerability can propel your career and your business marketing.

Gregg Schwartz

8 Ways Your Business Can (and Should) Stand for What You Believe In

Customers and employees expect companies to be socially engaged. We asked eight entrepreneurs how to do that authentically.

Authenticity Can Sell Even Better Than a Great Product

Entrepreneur Network partner David Meltzer sits down with Randy Jackson.

David Meltzer

This Entrepreneur Unlocked the Simple Secret to Scaling Your Business

Your authentic self is actually the most valuable resource in business.

Emily Richett

3 Business Lessons I Learned, Believe It or Not, From Watching the 'Jonas Brothers' Documentary

The band is back together, but only after some honest, hard conversation and a whole lot of vulnerability.

Jesse Johnson

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.

Lida Citroën

4 Must-Have Leadership Qualities

Tenacity is more important than brilliance.

How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.