Authenticity

8 Ways Your Business Can (and Should) Stand for What You Believe In

Customers and employees expect companies to be socially engaged. We asked eight entrepreneurs how to do that authentically.

Entrepreneur Staff

· 5 min read

Christal Bemont

· 6 min read

Authenticity Can Sell Even Better Than a Great Product

Entrepreneur Network partner David Meltzer sits down with Randy Jackson.

David Meltzer

· 1 min read

This Entrepreneur Unlocked the Simple Secret to Scaling Your Business

Your authentic self is actually the most valuable resource in business.

Emily Richett

· 2 min read

3 Business Lessons I Learned, Believe It or Not, From Watching the 'Jonas Brothers' Documentary

The band is back together, but only after some honest, hard conversation and a whole lot of vulnerability.

Jesse Johnson

· 9 min read

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.

Lida Citroën

· 8 min read

4 Must-Have Leadership Qualities

Tenacity is more important than brilliance.

Richard Trevino II

· 4 min read

How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.

Manish Dudharejia

· 7 min read

7 Ways to Generate Referrals Without Cold-Calling

Relationships are the key to getting the referrals.

Sherrie Campbell

· 6 min read

Why It's Crucial to Walk the Talk as a Business Leader

Ordering someone to do what they know you won't is more likely to get you ignored than obeyed.

John Boitnott

· 5 min read

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.

Jake Rheude

· 7 min read

Next-Level Marketing Lessons From Kendrick Lamar

Here's how to build your brand like the iconic hip-hop star.

Donovan Roche

· 5 min read