Authenticity

News and Articles About Authenticity

Who's the Next PewDiePie?
YouTube

Who's the Next PewDiePie?

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.
Eric Samson
Learn How to Be an Effective Leader from King Henry VIII Himself
Leadership

Learn How to Be an Effective Leader from King Henry VIII Himself

There's more than meets the eye when it comes to 16th century leadership in England...
Glenn Llopis
How Can Brands Appeal to Millennials? Watch This Facebook Live May 17.
Ask Entrepreneur

How Can Brands Appeal to Millennials? Watch This Facebook Live May 17.

Entrepreneur.com's associate editor and editorial assistant will talk about how brands can tap into the values and interests of the oft-misunderstood generation on the next #AskEntrepreneur Facebook Live.
Entrepreneur Staff
If This Is How You're Doing Authenticity You're Doing It Wrong
Authenticity

If This Is How You're Doing Authenticity You're Doing It Wrong

Trying to be an authentic version of somebody else isn't going to cut it.
Mark Asquith
Upgrade Your Email Game to Convert One-Time Donors to Recurring Supporters
Nonprofits

Upgrade Your Email Game to Convert One-Time Donors to Recurring Supporters

Most nonprofits aren't taking full advantage of one of the most powerful (and cost-efficient) tools in their fundraising playbook.
Walter Chen
Lessons on Helping People Bloom Learned In the Greenhouse
America's Small Business Heroes

Lessons on Helping People Bloom Learned In the Greenhouse

Orchids are finicky plants that bloom magnificently once you have managed to get their environment right. People are similar, and usually less finicky.
Mary Bui-pham
4 Outdated Tactics That Sabotage Your Sales
Sales Strategies

4 Outdated Tactics That Sabotage Your Sales

It seems counterintuitive, but you'll close more deals if you stop pitching. Ask questions, listen and get to know what your prospective client really needs.
Marc Wayshak
5 Ways Businesses Can Reach 'Generation Z'
Generation Z

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?
Kelly Lovell
This Bakery Chain's Incredible Story Began With a Brain Tumor and Nothing to Lose
Leadership

This Bakery Chain's Incredible Story Began With a Brain Tumor and Nothing to Lose

A close call with death left Mr. Holmes Bakehouse CEO Aaron Caddel unafraid to take risks and question assumptions.
Lydia Belanger
Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.
Authenticity

Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.

It's always worth the effort to put your best foot forward, so long as what you present is authentically you.
John Rampton
This CEO Thinks It's Time for Business Leaders to Get Political
Politics

This CEO Thinks It's Time for Business Leaders to Get Political

Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Lydia Belanger
7 Ways to Better Networking
Take It From The Pros

7 Ways to Better Networking

Be the kind of person you want to add to your own business and social circles.
Ivan Misner
How to Compete With the Big Guys and Win
Small Businesses

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Amy Osmond Cook
How to Identify the Perfect Influencer for Your Business
Influencer Marketing

How to Identify the Perfect Influencer for Your Business

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.
John Rampton
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