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Authenticity

What Hollywood Taught Me About Business and Reputation
Lifestyle

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.
Lida Citroën | 8 min read
4 Must-Have Leadership Qualities

4 Must-Have Leadership Qualities

Tenacity is more important than brilliance.
Richard Trevino II | 4 min read
How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.
Manish Dudharejia | 7 min read
7 Ways to Generate Referrals Without Cold-Calling

7 Ways to Generate Referrals Without Cold-Calling

Relationships are the key to getting the referrals.
Sherrie Campbell | 6 min read
Why It's Crucial to Walk the Talk as a Business Leader

Why It's Crucial to Walk the Talk as a Business Leader

Ordering someone to do what they know you won't is more likely to get you ignored than obeyed.
John Boitnott | 5 min read

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The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'
Authenticity

The Lessons, Surprisingly, That Marketers Can Learn From John Oliver's 'Last Week Tonight'

The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.
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Next-Level Marketing Lessons From Kendrick Lamar
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Next-Level Marketing Lessons From Kendrick Lamar

Here's how to build your brand like the iconic hip-hop star.
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Work-Life Balance Making You Crazy? Work-Life Integration Is the Sane Alternative
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Work-Life Balance Making You Crazy? Work-Life Integration Is the Sane Alternative

Embrace the overlap between your personal and professional lives.
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Craft Your Personal Brand by Embracing Your Weirdness
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Craft Your Personal Brand by Embracing Your Weirdness

Showing who you really are will lead to a deeper connection with your customers.
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Develop These 5 Communication Skills to Succeed at Business
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Develop These 5 Communication Skills to Succeed at Business

Be careful with your words and actions.
Joe Rutland | 4 min read
Stop Trying to Pretend That You're Perfect
Vulnerability

Stop Trying to Pretend That You're Perfect

Be a courageous leader who illuminates flaws instead of hiding them.
David Meltzer | 5 min read
The New Networking: 8 Strategies for Building Real Relationships
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Here's how to form lasting connections that can help grow your business in the modern age.
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Why Authenticity Is the Key Ingredient for Career Success
Authenticity

Why Authenticity Is the Key Ingredient for Career Success

Here are four reasons why being authentic can help you to succeed in your career.
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Use Authentic Vulnerability to Grow Your Tribe and Brand
Authenticity

Use Authentic Vulnerability to Grow Your Tribe and Brand

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a "perfect" image.
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How to Harness the Power of Authenticity and a 'Relationship Funnel' to Explode Your Brand
Authenticity

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Rachel Pedersen used a viral Facebook post to build a business based on relationships.
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