Authenticity

News and Articles About Authenticity

4 Outdated Tactics That Sabotage Your Sales
Sales Strategies

4 Outdated Tactics That Sabotage Your Sales

It seems counterintuitive, but you'll close more deals if you stop pitching. Ask questions, listen and get to know what your prospective client really needs.
Marc Wayshak
5 Ways Businesses Can Reach 'Generation Z'
Generation Z

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?
Kelly Lovell
This Bakery Chain's Incredible Story Began With a Brain Tumor and Nothing to Lose
Leadership

This Bakery Chain's Incredible Story Began With a Brain Tumor and Nothing to Lose

A close call with death left Mr. Holmes Bakehouse CEO Aaron Caddel unafraid to take risks and question assumptions.
Lydia Belanger
Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.
Authenticity

Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.

It's always worth the effort to put your best foot forward, so long as what you present is authentically you.
John Rampton
This CEO Thinks It's Time for Business Leaders to Get Political
Politics

This CEO Thinks It's Time for Business Leaders to Get Political

Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.
Lydia Belanger
7 Ways to Better Networking
Networking

7 Ways to Better Networking

Be the kind of person you want to add to your own business and social circles.
Ivan Misner
How to Compete With the Big Guys and Win
Small Businesses

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.
Amy Osmond Cook
How to Identify the Perfect Influencer for Your Business
Influencer Marketing

How to Identify the Perfect Influencer for Your Business

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.
John Rampton
5 Marketing Essentials for Your Business to Appeal to Millennials
Marketing to Millennials

5 Marketing Essentials for Your Business to Appeal to Millennials

Millennials are unique and must be treated that way.
Ayodeji Onibalusi
The 10 Best Motivational Books of 2016
Books

The 10 Best Motivational Books of 2016

Deeply authentic accounts of personal trials, hard-learned truths and unexpected epiphanies teach readers that anything is possible -- once you understand that hard work alone isn't enough.
Deep Patel
Don't Be Fooled by Your Number of Followers: How to Really Wield Influence
Influencers

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.
Erik Huberman
How to Become an Authentic Leader in the Digital Era
Leadership

How to Become an Authentic Leader in the Digital Era

Maintaining integrity depends on knowing, doing and being -- all in ways that enable us to evolve into our true self.
5 Positive Ways to Overcome Betrayal in Life and Business
Personal Growth

5 Positive Ways to Overcome Betrayal in Life and Business

Treasure your hard-learned lessons, then turn away from the person who hurt you and toward building the life you want to live.
Melissa Dawn
12 Things Authentic People Don't Do on Social Media
Social Media

12 Things Authentic People Don't Do on Social Media

Honesty and transparency are important for boosting your company's customer experience.
Salma Jafri