Authenticity
Why the Most Powerful CEOs Today Lead With Authenticity, Not Silence
The most effective CEOs today build trust and brand value by leading with authenticity and personal conviction.
My Company Went Unnoticed for Years — But Everything Changed Once I Stopped Doing This One Thing
It's not personal, it's business? No way. Business is personal.
What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand
BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.
Stop Selling and Start Solving — These are the Secrets to Closing More Deals
Throughout my journey, I've discovered that effective selling isn't about slick pitches — it's about understanding problems first and solving them with trust.
This Is the Leadership Superpower of 2025 — Do You Have What It Takes?
Personal accountability is the ultimate leadership superpower of 2025, shaping trust, engagement and decision-making in an increasingly complex business world. Here's why it matters and how you can strengthen your accountability muscle.
4 Huge Reasons Your Brand Values Should Not Change (Even If Laws Do)
One thing remains steady for small businesses: values. You need them, you need to act on them and you need to report on how your values impact others, not just you.
I Did a Manifestation Exercise Called 'Ocean of Abundance.' Then I Went to the Beach, and This Happened.
I was jolted awake, and it set my company on a different path.
How You Can Leverage These PR Strategies to Build Your Company's Credibility and Trust — Even When Under Attack
Public relations is about more than media coverage — it's about fostering trust and authentic relationships with stakeholders and the public. This article explores how businesses can leverage PR strategies to build credibility, earn loyalty, and navigate crises effectively.
Beware the Brand Imitation Trap — Why Copying Giants Like Nike Could Kill Your Startup
Many brands today fall into the imitation trap, thinking that copying successful brands will bring them the same success.
Thought Leaders Are Encouraged to Share Personal Stories — But Can It Go Too Far? Use These 3 Tips to Open Up Without Oversharing
Entrepreneurs who want to establish themselves as thought leaders rely on authenticity to connect with their audiences. But what happens when authenticity goes too far?
How Brands Can Embrace Authenticity in a World Craving Transparency
People are craving something real. For brands, this means being authentic and trustworthy is more important than ever before.
This Old School Marketing Strategy Can Better Sway Your Audience
Leveraging traditional media may be the most innovative marketing strategy you employ this year.
Not Enough Companies Are Telling Their Origin Stories. That's a Mistake.
Take it from Steve Jobs and Phil Knight: Sharing your company's beginnings is a powerful tool for building brand identity.
Why I Choose to Publicly Share My Startup's Business Data on LinkedIn — And Why You Should Do the Same.
Here's why I'm sharing my startup's business data on LinkedIn, what data specifically, and how it has benefited my startup – and could benefit your company, too.
Authenticity Is the Latest Business Buzzword — But Don't Fall Into Its Trap. You Need to Balance It With This.
While I see the value in leading with authenticity, my experiences as a CEO lead me to believe there is more to the story. Does being yourself guarantee success in a constantly changing market?