Authenticity: Page 8

Marketing

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?

Starting a Business

Check Out Atheletes' Be-all and end-all When It Comes To Presence on the Web

The IIM Bangalore-incubated company lets athletes stand out among others by making an online profile.

Leadership

This Bakery Chain's Incredible Story Began With a Brain Tumor and Nothing to Lose

A close call with death left Mr. Holmes Bakehouse CEO Aaron Caddel unafraid to take risks and question assumptions.

Fundraising

Does Sex Really Sell? An Entrepreneur's Guide to Flirting With Success.

It's always worth the effort to put your best foot forward, so long as what you present is authentically you.

Branding

This CEO Thinks It's Time for Business Leaders to Get Political

Today from 12 to 3 p.m., underwear brand Thinx will hold a phone bank to challenge female GOP representatives. This founder explains why.

Fundraising

7 Ways to Better Networking

Be the kind of person you want to add to your own business and social circles.

Business Ideas

How to Compete With the Big Guys and Win

It's going to take a gutsy mix of focus, quality and authenticity to be David to their Goliath.

Marketing

How to Identify the Perfect Influencer for Your Business

By combining metrics, online tools and commonsense, you will recognize which influencer is best positioned to boost your brand.

Innovation

The 10 Best Motivational Books of 2016

Deeply authentic accounts of personal trials, hard-learned truths and unexpected epiphanies teach readers that anything is possible -- once you understand that hard work alone isn't enough.

Marketing

Don't Be Fooled by Your Number of Followers: How to Really Wield Influence

Beware of "vanity metrics." weed out the duds and and land the right ones for your brand.

Leadership

How to Become an Authentic Leader in the Digital Era

Maintaining integrity depends on knowing, doing and being -- all in ways that enable us to evolve into our true self.

Business News

5 Positive Ways to Overcome Betrayal in Life and Business

Treasure your hard-learned lessons, then turn away from the person who hurt you and toward building the life you want to live.

Social Media

12 Things Authentic People Don't Do on Social Media

Honesty and transparency are important for boosting your company's customer experience.

Thought Leaders

10 Lessons You Should Learn Sooner Than Later

There are some truths you only learn the hard way. How hard is mostly up to you.

Branding

3 Brand Building Secrets From Beauty Expert Michelle Phan

Remember, you're a human being, not a collection of images and posts.