Authenticity: Page 7

Thought Leaders

What Switching to Lyft Taught Me About Tech's Authenticity Problem

It's a mistake to think impersonal efficiency is all that people want from customer service.

Leadership

Life Lessons From 6 Unsung Leaders Who Rose to the Occasion

In our celebrity-fixated culture we too often overlook ordinary people who tackle immense challenges without applause.

Thought Leaders

Stop Trying to Make Yourself Fit a Career That's Not Right For You

A new assessment tool guides users toward ventures and business models that are a more natural match for their inherent personality traits.

Thought Leaders

8 Entrepreneurs Reveal How They Discern Reflection From Regret

There's a time and place for both an emotional and a logical assessment each time you stumble.

Marketing

The Unsung Hero of Authentic Communication? Facebook Live.

That sound bite you film will be a nugget of easily digestible knowledge for your audience members

Social Media

Attract an Audience with Authenticity

'Survivorman' Les Stroud teaches us importance of technology and knowing how to use it to your benefit.

Social Media

Who's the Next PewDiePie?

YouTubers with an authentic voice are using the platform to turn 15 minutes of fame into cross-promotional multimillion-dollar brands.

Marketing

How Can Brands Appeal to Millennials? Watch This Facebook Live May 17.

Entrepreneur.com's associate editor and editorial assistant will talk about how brands can tap into the values and interests of the oft-misunderstood generation on the next #AskEntrepreneur Facebook Live.

Thought Leaders

If This Is How You're Doing Authenticity You're Doing It Wrong

Trying to be an authentic version of somebody else isn't going to cut it.

Growing a Business

Upgrade Your Email Game to Convert One-Time Donors to Recurring Supporters

Most nonprofits aren't taking full advantage of one of the most powerful (and cost-efficient) tools in their fundraising playbook.

Leadership

Lessons on Helping People Bloom Learned In the Greenhouse

Orchids are finicky plants that bloom magnificently once you have managed to get their environment right. People are similar, and usually less finicky.

Business Process

4 Outdated Tactics That Sabotage Your Sales

It seems counterintuitive, but you'll close more deals if you stop pitching. Ask questions, listen and get to know what your prospective client really needs.

Marketing

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?

Starting a Business

Check Out Atheletes' Be-all and end-all When It Comes To Presence on the Web

The IIM Bangalore-incubated company lets athletes stand out among others by making an online profile.

Leadership

This Bakery Chain's Incredible Story Began With a Brain Tumor and Nothing to Lose

A close call with death left Mr. Holmes Bakehouse CEO Aaron Caddel unafraid to take risks and question assumptions.