Marketing
3 Ways to Use Authenticity to Build Customer Loyalty
As Jeff Bezos says, "Your brand is what other people say about you when you're not in the room."
Authenticity | Page 3
Building a Business
Are You Coming Across as Authentic?
If not, it could really be hurting your business. Here's how to figure out if other people find you authentic, and what to do about it if they don't.
By Divya Parekh
Marketing
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
By Simon Moser
Marketing
Lessons From a Viral LinkedIn Post: Authenticity Is More Important Than Ever
Sharing a bit of vulnerability can propel your career and your business marketing.
Thought Leaders
8 Ways Your Business Can (and Should) Stand for What You Believe In
Customers and employees expect companies to be socially engaged. We asked eight entrepreneurs how to do that authentically.
Thought Leaders
CEO Survival Guide: Leading with Authenticity, Transparency and Trust
In times of crisis, follow "The Five T's of Trust."
Building a Business
Authenticity Can Sell Even Better Than a Great Product
Entrepreneur Network partner David Meltzer sits down with Randy Jackson.
Entrepreneurs
3 Business Lessons I Learned, Believe It or Not, From Watching the ‘Jonas Brothers’ Documentary
The band is back together, but only after some honest, hard conversation and a whole lot of vulnerability.
Entrepreneurs
What Hollywood Taught Me About Business and Reputation
Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.
By Lida Citroën
Online Presence
How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z
Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.
Marketing
7 Ways to Generate Referrals Without Cold-Calling
Relationships are the key to getting the referrals.
Thought Leaders
Why It’s Crucial to Walk the Talk as a Business Leader
Ordering someone to do what they know you won't is more likely to get you ignored than obeyed.
Marketing
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’
The comedian's biting political commentary offers a lesson in authenticity for marketers who want to level up their brands.
By Jake Rheude
Business Branding
Next-Level Marketing Lessons From Kendrick Lamar
Here's how to build your brand like the iconic hip-hop star.
Thought Leaders
Work-Life Balance Making You Crazy? Work-Life Integration Is the Sane Alternative
Embrace the overlap between your personal and professional lives.
By Isa Watson
Building a Business
Craft Your Personal Brand by Embracing Your Weirdness
Showing who you really are will lead to a deeper connection with your customers.
By Gemma Went
Thought Leaders
Develop These 5 Communication Skills to Succeed at Business
Be careful with your words and actions.
By Joe Rutland
Thought Leaders
Stop Trying to Pretend That You’re Perfect
Be a courageous leader who illuminates flaws instead of hiding them.
Business Funding
The New Networking: 8 Strategies for Building Real Relationships
Here's how to form lasting connections that can help grow your business in the modern age.
By Sameer Somal
Business News
Why Authenticity Is the Key Ingredient for Career Success
Here are four reasons why being authentic can help you to succeed in your career.
By Ellevate
Thought Leaders
How to Present an Authentic Self at Work as a Woman
Women entrepreneurs have two choices: Accept the status quo or move toward a philosophy of authenticity to shatter ceilings and bring down barriers. I endorse the latter.
By Sona Jepsen
Online Presence
5 Reasons to Stop Posting Hype on Social Media
Customers are wising up to the over-exaggerated lifestyles they see online.
By Luis Congdon
Business News
How to Be Authentic in an Interview
The most important thing in an interview is simple: Be yourself.
By Glassdoor
Thought Leaders
3 Lessons You’ll Learn by Writing a Book About Your Business
Describing your entrepreneurial mindset to others will help you discover truths about your company and yourself.
Human Resources
How Entrepreneurs Can Navigate the Crisis of Trust
The foundation of your customer relationships are your people, and your people are the ones who can build trust in your organization.
Marketing
Marketing Lessons From Stormy Daniels
Whatever you're selling, make sure your marketing message is focused, concise and credible.