CEO Survival Guide: Leading with Authenticity, Transparency and Trust In times of crisis, follow "The Five T's of Trust."

Being a leader is challenging, even in the best of times — some may say it takes a survivor mentality. So, in the current climate, when everything is heightened, I find myself returning again and again to one of my favorite quotes from William Arthur Ward: "Adversity causes some men to break, and others to break records."

I refuse to be broken by adversity. The future has never seemed more uncertain, but I believe we already have the tools to bring certainty back to the decisions we make as CEOs and leaders. By staying true to our core values, cultivating habits of information sharing, and establishing principles of data trust, we can guide our companies through this crisis and into the future.

Everything starts with authenticity