Gregg Schwartz is the vice president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut.
About Gregg Schwartz
More From Gregg Schwartz
B2B
B2B Sales Strategies for the "New Normal" of COVID-19
We are not out of the woods yet, but it is safe to say that many B2B buyers are re-emerging to do business.
Keeping Connected
It's Time to Get Creative and Adapt Your Marketing to the Crisis
Now is the time to be agile.
News and Trends
4 Strategies to Help Your Business Recover From Coronavirus
COVID-19 is upending companies large and small, but here's how you can limit the damage.
Marketing
3 Things I Learned About Sales by Volunteering for a Presidential Campaign
Shifting your focus to a larger cause can deepen your understanding about entrepreneurship.
Growth Strategies
Why You Need to Pick Up the Phone to Close That Deal
It may seen counterintuitive, but in 2020, email won't get it done.
Marketing
3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad
The retailer's brick-and-mortar pitch should resonate with all businesses.
Marketing
5 Ways to Complement Marketing Automation With Human Connection
Even in the digital age, person-to-person outreach remains essential.
Marketing
4 Software-Marketing Messages Scaring Your Customers Away
Eliminate these from your arsenal and you're bound to generate sales.
Team-Building
Business Management Lessons From LeBron's Lost Season
One superstar does not a team make.
Marketing
4 Marketing Lessons From 'Mayor Pete' Buttigieg
Nobody can pronounce his name, but everyone finds him intriguing.
Sales
Top 5 Counterproductive Questions to Never Ask on a Cold Call
Don't make personal small talk with strangers who know you are selling something.
Business Partnership
5 Partnership Lessons From Bill Belichick and Tom Brady
Neither would be wearing so many Super Bowl rings without the other.
Sales Strategies
A Wake-Up (Sales) Call to Entrepreneurs
Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.
Marketing
'Magic Dentist' Shows How to Make a Memorable Ad on a Budget
Sometimes all you need is a little creativity.