Director of Sales and Marketing at Strategic Sales & Marketing
Gregg Schwartz is the vice president of sales and marketing at
Strategic Sales & Marketing, a lead-generation firm based in Connecticut. His company helps technology companies and various startups and small-to-mid-size businesses in the business-to-business sales category generate sales leads and improve their sales processes.
You need creative solutions to generate leads and boost sales, and creativity just means tweaking how you think about it.
What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?
Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
AMC's new hit prequel series to 'Breaking Bad' already features many lessons on lead generation.
People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?
Radicals & Visionaries
You won't go further if you forget the people who got you where you are.
Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
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© 2016 Entrepreneur Media, Inc.