Gregg Schwartz
Director of Sales and Marketing at Strategic Sales & Marketing
Gregg Schwartz is the vice president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut. His company helps technology companies and various startups and small-to-mid-size businesses in the business-to-business sales category generate sales leads and improve their sales processes.
Marketing Bootcamp
3 Major Marketing Insights From Pokemon Go
The full impact of this type of game on the way people live, communicate and shop could be quite profound.
Sales Strategies
Why Creativity Is the Most Important Sales Tactic
You need creative solutions to generate leads and boost sales, and creativity just means tweaking how you think about it.
Marketing Bootcamp
5 Product Launch Lessons From 'Star Wars Episode VII'
What do Princess Leia, Luke Skywalker and Han Solo have to do with your company's product launch?
Marketing Bootcamp
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Marketing Bootcamp
6 Things 'Better Call Saul' Can Teach You About Finding Customers
AMC's new hit prequel series to 'Breaking Bad' already features many lessons on lead generation.
Trust
3 Ways Your Startup Can Earn the Trust of Prospective Clients
People buy from whom they trust, and they trust who they know. So what do you do when your business is new and has no track record?
Connecting with customers
3 Sales Lessons from Eric Cantor
You won't go further if you forget the people who got you where you are.
Marketing Bootcamp
4 Selling Essentials Every Startup Should Know
Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
Marketing Bootcamp
Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.