Gregg Schwartz is the vice president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut.
About Gregg Schwartz
More From Gregg Schwartz
Eliminate these from your arsenal and you're bound to generate sales.
One superstar does not a team make.
Don't make personal small talk with strangers who know you are selling something.
Neither would be wearing so many Super Bowl rings without the other.
Sometimes all you need is a little creativity.
Emotional connections keep customers coming back.
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
He focused on relationships and was happy for four decades.
No matter how good the meal, you don't want to eat it every day.
The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
Better sales proposals will win you more of the business you're competing for.