Gregg Schwartz is the vice president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut.
About Gregg Schwartz
More From Gregg Schwartz
Marketing
3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad
The retailer's brick-and-mortar pitch should resonate with all businesses.
Marketing
5 Ways to Complement Marketing Automation With Human Connection
Even in the digital age, person-to-person outreach remains essential.
Marketing
4 Software-Marketing Messages Scaring Your Customers Away
Eliminate these from your arsenal and you're bound to generate sales.
Team-Building
Business Management Lessons From LeBron's Lost Season
One superstar does not a team make.
Marketing
4 Marketing Lessons From 'Mayor Pete' Buttigieg
Nobody can pronounce his name, but everyone finds him intriguing.
Sales
Top 5 Counterproductive Questions to Never Ask on a Cold Call
Don't make personal small talk with strangers who know you are selling something.
Business Partnership
5 Partnership Lessons From Bill Belichick and Tom Brady
Neither would be wearing so many Super Bowl rings without the other.
Sales Strategies
A Wake-Up (Sales) Call to Entrepreneurs
Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire.
Marketing
'Magic Dentist' Shows How to Make a Memorable Ad on a Budget
Sometimes all you need is a little creativity.
Innovation Now
Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
Emotional connections keep customers coming back.
Marketing
Rudy Giuliani's Master Course in How Not to do Marketing
The gaffe-filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.
Marketing
Marketing Lessons From Stormy Daniels
Whatever you're selling, make sure your marketing message is focused, concise and credible.
Lifestyle
Sales Lessons From My Solopreneur Dad Upon His Retirement
He focused on relationships and was happy for four decades.
Innovation Now
Sales Strategy Insights from a 'Lazy' Restaurant Buffet
No matter how good the meal, you don't want to eat it every day.